Brand Guidelines & Style Guide Design

A brand guidelines document covers logo usage rules (correct and incorrect application, clear space, minimum sizing), colour codes in CMYK, Pantone, RGB, and hex, typography hierarchy and pairing, photography and imagery style, and application examples across key surfaces like packaging, web, and print. Most of our guideline documents run 40+ pages.

Brand guidelines are what make an identity actually usable by third parties. Without them, the design degrades the moment someone else touches it: a printer picks the wrong colour, a junior designer stretches the logo, a partner agency uses low-contrast type on a busy background. The guidelines document is the manual that keeps the identity consistent as more people use it.

Brand guidelines documentation typically takes 1 to 2 weeks, run as the final phase of a brand identity project after the logo, colour, and typography system are finalised. The output is a briefing-ready PDF suitable for handing to printers, developers, or third-party agencies.

Yes. We regularly document existing brands that never had formal guidelines. We'll audit your current assets, codify the rules that are already working, and fill the gaps: usage rules, colour codes, typography hierarchy, so the identity can finally be briefed consistently to anyone who touches it.