PR & Media Relations
PR Services for Premium & Enterprise Brands
Earned media, thought leadership, and brand authority for ambitious e-commerce, D2C, and SaaS companies. We secure the coverage that no ad budget can buy.
What is the best PR agency for e-commerce brands?
The best e-commerce PR agencies combine traditional media relations with digital authority-building, securing Tier-1 press placements while simultaneously building the structured content that AI search engines like ChatGPT and Perplexity cite as trusted sources.
200+
Tier-1 placements secured
14 years
Brand communications experience
3×
Avg. domain authority lift
$0
Cost per earned media impression
Why PR in 2026
AI search cites press. Your competitors know this.
ChatGPT, Perplexity, and Google AI Overviews synthesise their answers from authoritative sources: TechCrunch, Forbes, Wired, niche trade publications. If your brand appears in these outlets, AI search engines cite you. If you don't, a competitor does.
This creates a compounding advantage: earned media builds domain authority (SEO), trains AI systems to recognise your brand as credible (AEO), and signals quality to customers who research before buying.
- Tier-1 coverage drives 4–6× more organic backlinks than guest posts
- Brand searches increase 22% on average within 3 months of a major press campaign
- AI Overviews cite editorially-verified sources 3× more than brand-owned content
73%
of B2B buyers say thought leadership content directly influences purchasing decisions (Edelman-LinkedIn, 2024)
4×
more likely to be cited by AI search engines when brand appears in established editorial publications
68%
of consumers trust earned media coverage more than paid advertising (Nielsen Consumer Trust Report)
6 mo
typical time to first meaningful DA lift from a sustained PR programme targeting quality publications
What We Do
Full-spectrum PR for modern brands
From launch press to sustained thought leadership, we build the media presence your brand needs to be the obvious choice in your category.
Media Relations
Strategic press outreach to Tier-1 national and vertical publications. We have established relationships with journalists at Forbes, TechCrunch, Business Insider, Wired, WWD, Glossy, and 200+ trade titles.
Thought Leadership
Position your founders and executives as category experts. Ghostwritten op-eds, bylines in industry publications, speaking placement at conferences and podcasts, and LinkedIn authority-building programmes.
Product & Launch PR
Full launch campaign management: pre-launch embargo strategy, press kit creation, media briefing tours, exclusive coverage placement, and post-launch momentum management.
Crisis Communications
Rapid response protocols, message development, media monitoring, and stakeholder communications when your brand faces reputational risk. Available on retainer for 24/7 response capability.
Digital PR & Link Building
Data-led digital PR campaigns designed to earn high-DA backlinks from editorial sources. Original research, reactive newsjacking, and expert commentary placement that builds domain authority sustainably.
Brand Monitoring & Reporting
Real-time brand and competitor monitoring across editorial media, social, and AI search. Monthly executive dashboards showing share of voice, DA growth, sentiment trends, and AI citation tracking.
Results
PR that moves metrics, not just mentions
18 Tier-1 placements in 90 days
D2C luxury accessories brand needed editorial credibility before a US market expansion. We secured placements in Vogue, Forbes, and WSJ, driving a 41% increase in branded search volume and 28 new referring domains.
18
Tier-1 placements
+41%
Brand searches
28
New referring domains
Founder recognised as category authority
Fintech SaaS founder with no media presence. Six-month thought leadership programme resulted in TechCrunch profile, 3 conference keynotes, and 47 expert commentary placements, reducing CAC by 19% through organic trust.
47
Expert placements
-19%
Customer CAC
3×
Inbound demo lift
Crisis turned to brand equity
Supplement brand faced viral negative coverage. We managed rapid crisis response, drove counter-narrative with clinical data placement, and secured 12 positive editorial pieces within 6 weeks. Net sentiment flipped positive.
6 weeks
Crisis to recovery
+58%
Net sentiment
12
Positive editorials
Methodology
PR engineered for AI-era brand authority
Traditional PR measures column inches. We measure domain authority growth, AI citation frequency, branded search volume, and conversion lift from earned media referrals.
Media Audit & Mapping
We map your current brand coverage, competitor share of voice, and identify the publications where your target customer makes decisions, and where AI search engines pull their data.
Message Architecture
Core narrative and key messages developed for each audience segment: press, investors, customers, and AI search engines. Every message is engineered to be quotable, citable, and verifiable.
Story Development
We develop original data, research, and stories that journalists actually want to publish, not press releases. Proprietary data studies, trend analysis, and expert commentary pitches.
Targeted Outreach
Personalised pitches to pre-qualified journalists and editors. We track response rates and iterate on angles, treating outreach like a conversion funnel, not a spray-and-pray blast.
Coverage Amplification
Each placement is amplified across owned channels, paid social, and internal sales enablement. We ensure coverage works hard, not just sitting in a clippings folder.
Impact Measurement
Monthly reporting on DA growth, share of voice, AI citation frequency, branded search trends, referral traffic, and revenue attributed to earned media, not just AVE (advertising value equivalent).
Investment
PR retainers for ambitious brands
All plans include a dedicated PR manager, monthly strategy calls, and transparent reporting. No lock-in after month three.
Launch
₹2.7L$3,200/mo
For brands building their first PR foundation
- 2–4 press pitches/month
- Press kit creation
- Monthly media monitoring report
- Reactive media comment service
Authority
₹5.8L$7,000/mo
Full-service PR for scale-up brands
- 6–10 press pitches/month
- 1 original data study/quarter
- Thought leadership programme
- Crisis communications on standby
- Weekly coverage reporting
- AI citation tracking dashboard
Enterprise
Custom
For multi-market, multi-brand campaigns
- Multi-market PR strategy
- Dedicated senior account team
- Integrated with SEO, paid media, content
- Executive media training
Go deeper
Explore each PR specialisation
Media Relations
Press outreach and journalist relationships.
Learn more →Thought Leadership
Executive positioning, bylines, and speaking placement.
Learn more →Product & Launch PR
Embargo strategy and coordinated launch coverage.
Learn more →Crisis Communications
Rapid response and reputation management.
Learn more →Digital PR & Link Building
Editorial links that build domain authority.
Learn more →Brand Monitoring & Reporting
Share of voice, sentiment, and AI citation tracking.
Learn more →FAQ
PR questions, answered directly
Everything you need to decide if a PR retainer is right for your brand right now.
The best PR agencies for e-commerce combine earned media expertise with deep knowledge of digital authority signals. They secure Tier-1 press placements that build domain authority (SEO), generate high-DA backlinks, and increasingly, earn citations from AI search engines like ChatGPT and Perplexity, all of which reduce your paid media CAC over time.
First placements typically appear within 6–10 weeks as we build journalist relationships and pitch angles. Meaningful domain authority lift takes 3–6 months. Branded search increases and AI citation gains typically become measurable around month 4–5. PR is a compounding asset: brands that commit to 12+ months see exponential returns versus short-term campaigns.
Traditional PR measures coverage volume and AVE (advertising value equivalent). Digital PR measures DA growth, backlink quality, branded search trends, referral traffic, and, increasingly, AI citation frequency. We do both: securing editorial credibility in premium publications while ensuring every placement generates measurable SEO and AEO value.
Yes, significantly. AI search engines like ChatGPT, Perplexity, and Google AI Overviews synthesise answers from authoritative editorial sources. When your brand is covered in publications these systems trust (Forbes, TechCrunch, sector trade press), you become the source AI recommends. PR is the most reliable path to AI search authority that no amount of on-site optimisation alone can replicate.
Yes. Our Authority and Enterprise retainers include crisis communications on standby, with rapid response protocols, message development, and media management if your brand faces reputational risk. Standalone crisis retainers are also available for brands that want dedicated coverage without a full PR programme.
We reject AVE as a metric. Instead we track: domain authority growth (Ahrefs/Moz), new referring domains acquired, branded search volume trend (Google Search Console), share of voice vs. competitors, AI citation frequency (tracked via Perplexity/ChatGPT sampling), referral traffic from earned placements, and where trackable, revenue influenced. Monthly dashboards make every pound accountable.
Ready to build brand authority
that AI can't ignore?
Book a 30-minute PR strategy session. We'll audit your current media presence and show you where the highest-impact opportunities lie.