Logo & Visual Identity
Logo & Visual Identity Design Services
Primary and secondary logo marks, wordmarks, icon systems, colour palettes, and typography selections, designed as a complete system, not a single asset.
3
Logo variants: primary, secondary, icon
2 rounds
Of revisions included as standard
200+
Brand identities delivered
6 weeks
Typical brand identity timeline
A system, not a single asset
Brand identity is the visual output of your strategy, not a logo alone
Brand identity is the visual output: logo system, colour palette, typography, iconography, illustration style, and motion principles. It's the assets. You can have a beautiful logo with no strategy behind it: it will look generic. That's why every visual identity project we run starts from an agreed positioning brief.
We deliver primary and secondary lockups, an icon system, and a full colour and typography specification, built to work consistently across web, packaging, retail, and print from day one.
Systemic
Every mark works together, not in isolation
Strategy-led
Built against an agreed positioning brief
Production-ready
Files any printer or developer can use directly
Owned
Full IP transfer, no subscription, no lock-in
What's included
A complete visual identity system
Primary & Secondary Logo Marks
Full lockups plus alternate versions for constrained or unusual applications.
Icon & Favicon Lockups
A simplified mark that holds up at small sizes: app icons, favicons, social avatars.
Colour Palette & Usage Rules
Primary and secondary palettes with defined ratios, so colour is used consistently, not decoratively.
Typography Selection & Hierarchy
Display and body type pairings with a defined hierarchy for headings, body copy, and UI text.
Graphic System
Patterns, textures, and an illustration or iconography style that extends the mark across surfaces.
Vector Source File Delivery
AI, EPS, or SVG source files for every logo variant, never rasterised, with named layers and organised artboards.
FAQ
Common questions about logo & visual identity design
A visual identity system includes primary and secondary logo marks, wordmarks, an icon lockup, colour palette with usage guidelines, and typography selection and hierarchy. It's designed as a complete system, not a single asset, so every piece works together across digital, print, and packaging.
Logo exploration and refinement typically takes 3 to 4 weeks and includes two rounds of revisions. We present a small number of genuinely distinct directions rather than a dozen minor variations of the same idea, then refine the chosen direction into the full system: primary, secondary, and icon lockups.
You receive vector source files (AI, EPS, or SVG) for every logo variant, never rasterised, plus colour-separated files in CMYK, Pantone, and RGB with hex codes, named layers and organised artboards, and a digital asset kit with web-optimised PNG/SVG variants in light and dark versions.
Yes. If you already have a positioning statement, name, and tone of voice defined, we can move straight into visual identity design using that brief. We'll review the existing strategy first to confirm it's specific enough to design against, and flag any gaps before starting the visual work.
Ready to build a visual identity that earns its place?
Tell us where you are and where you want to go. We'll tell you what it takes to get there.
Start a brand project →