Performance UGC & Whitelisting
Performance UGC & Whitelisting for Paid Social
Creator-produced UGC content licensed for paid social and whitelisted creator ad accounts. Get the trust signal of creator content with the targeting precision of paid media.
2-3×
Better conversion rates vs. brand-produced ads
2-3×
Lower CPMs vs. brand-produced creative
Two assets
Organic reach and a UGC library in one investment
4.8×
Average campaign ROAS
Why creator content outperforms brand ads in paid social
The algorithm can tell the difference. So can the buyer.
UGC (user-generated content) is creator-made content that performs like authentic social content rather than polished brand advertising. When licensed and used as paid social ads via whitelisting or dark posts, UGC consistently achieves 2-3× lower CPMs and higher click-through rates than brand-produced creative, and our clients see 2-3× better conversion rates as a result.
Our influencer campaigns generate a UGC library alongside the organic reach: two assets in one investment, so your paid media team never runs short of tested creative.
Licensed
Content rights secured for paid use
Whitelisted
Ads run through creator accounts
2-3×
Lower CPMs than brand creative
2-3×
Better conversion vs. brand ads
What's included
Creator content, engineered for paid performance
UGC Content Licensing
Standard usage terms secure the rights to run creator content as paid ads, negotiated upfront so there's no scramble when content starts performing.
Whitelisted Ad Account Setup
We configure partnership access on creator accounts so ads can run from the creator's handle, preserving the trust signal that drives conversion.
Dark Post & Spark Ads Amplification
Top-performing UGC gets amplified as dark posts or Spark Ads, targeted to cold and warm audiences without appearing on the creator's public feed.
Creative Testing at Scale
Multiple UGC variants tested against each other and against brand-produced creative, so budget shifts toward whatever the data proves is working.
Performance Tracking by Creative Asset
Granular reporting down to the individual piece of creator content: CPM, CTR, and conversion rate, not just campaign-level averages.
UGC Library Management
Every piece of organic and seeded content is catalogued and rights-tracked, so your paid media team always has tested creative to draw from.
FAQ
Common questions about UGC & whitelisting
UGC (user-generated content) is creator-made content that performs like authentic social content rather than polished brand advertising. When licensed and used as paid social ads (via whitelisting or dark posts), UGC consistently achieves 2-3x lower CPMs and higher click-through rates than brand-produced creative. Our influencer campaigns generate a UGC library alongside the organic reach: two assets in one investment.
Influencer marketing retainers start from $1,800/month for management, excluding influencer fees. A typical campaign budget including creator fees runs $3,600-$9,600/month for 10-30 micro-influencers. We provide transparent per-creator pricing with no markup on influencer fees: our fee is management-only.
Boosting simply adds paid spend behind a post as-is, still published under the creator's own feed. Whitelisting grants us partnership access to run ads through the creator's ad account without the content ever needing to appear organically, so we can test multiple creative variants and audiences without cluttering the creator's public profile.
Once usage rights are secured, which we negotiate upfront in every creator agreement, content can be live as a paid ad within days rather than waiting for a full production cycle. This is one reason UGC-based paid social consistently outpaces brand-produced creative on speed to market as well as cost.
Ready to turn creator content into paid performance?
Book a strategy session. We'll show you what a whitelisted UGC programme could do for your paid social CPMs, before you commit to anything.
Plan a campaign