Media Relations
Media Relations & Press Outreach Services
Strategic press outreach to Tier-1 national and vertical publications, built on established journalist relationships, not cold pitching from a purchased list.
18
Tier-1 placements secured in 90 days for one client
200+
Trade and national titles with established relationships
+41%
Branded search lift following a placement campaign
28
New referring domains earned from one campaign
Why relationships beat mass pitching
Journalists don't want press releases. They want stories.
Most brands treat media relations as a numbers game: blast a press release to a purchased list and hope something sticks. We have established relationships with journalists at Forbes, TechCrunch, Business Insider, Wired, WWD, Glossy, and 200+ trade titles, built over years of pitching angles those journalists actually want to publish.
Every pitch is personalised to the journalist's beat and prior coverage, and we treat outreach like a conversion funnel: tracking response rates and iterating on angles, not spraying and praying.
Relationship-led
Not cold pitches from a purchased list
Pre-qualified
Targeted to journalists who cover your category
Story-first
Original angles, not press releases
Tracked
Response rates measured like a funnel
What's included
A full media relations programme, not a press release blast
Journalist Relationship Management
Ongoing relationships with reporters and editors at Forbes, TechCrunch, Business Insider, Wired, WWD, Glossy, and 200+ trade titles.
Story Angle Development
Original data, research, and narratives that journalists actually want to publish, not press releases dressed as news.
Media List Building & Targeting
Pre-qualified journalist lists built around your audience and objectives, agreed with you at campaign kick-off.
Personalised Pitching
Pitches tailored to each journalist's beat and prior coverage, not a templated blast to a purchased list.
Response Tracking & Follow-up
Outreach treated like a conversion funnel: response rates measured and angles iterated campaign over campaign.
Press Kit Creation
Brand backgrounders, executive bios, and asset libraries ready to hand to any journalist on request.
FAQ
Common questions about media relations
We have established relationships with business and lifestyle publications across India and internationally, including Economic Times, Business Standard, Mint, Forbes India, Vogue India, Harper's Bazaar, and vertical trade press in e-commerce, retail, and tech. Specific media targets are agreed at campaign kick-off based on your audience and objectives.
We don't cold-pitch from purchased media lists. Our team maintains ongoing relationships with journalists and editors, built over years of delivering genuinely useful story angles, not press releases dressed up as news. Pitches are personalised to each journalist's beat and prior coverage, and we track response rates so outreach improves with every campaign rather than staying static.
Media relations focuses on securing editorial coverage and building journalist relationships for brand visibility and credibility. Digital PR is a specific application of media relations aimed at earning high-authority backlinks for SEO. Most campaigns benefit from both: the placements we secure through media relations frequently include the editorial links that power our digital PR programme.
It depends on the retainer tier and how newsworthy the story angles are. Our Launch retainer typically delivers 2–4 press pitches per month, while our Authority retainer runs 6–10 pitches per month. Placement rates vary by publication tier: Tier-1 national coverage is harder to secure and takes longer to land than trade and vertical press, so most campaigns blend both.
Ready to build press relationships that last?
Book a 30-minute strategy session. We'll audit your current media presence and show you where the highest-impact opportunities lie.
Book a strategy session →