LLM Visibility & GEO
LLM Visibility & Generative Engine Optimization (GEO)
Get cited by ChatGPT, Claude, and Gemini using the three content interventions Princeton's peer-reviewed GEO study proved actually move the needle.
+41%
Visibility from cited statistics
+28%
Visibility from named quotations
+115%
For rank-5 content, from citations
3
Platforms tracked: ChatGPT, Perplexity, Gemini
Why GEO is a distinct discipline
LLMs don't rank pages. They synthesise answers.
ChatGPT, Claude, and Gemini don't return a list of links, they generate a single synthesised answer, deciding in real time which sources to draw from and cite. Ranking #1 in Google doesn't guarantee inclusion in that synthesis. What does: the specific content interventions Aggarwal et al.'s Princeton GEO study proved move the needle.
We implement those interventions systematically across every page we optimise, not as a one-off tactic but as a repeatable content standard.
Research-backed
Not hand-waved SEO best-guessing
Systematic
Applied consistently, not one-off
Multi-platform
ChatGPT, Claude, Gemini, tracked separately
Measured
Monthly dashboard with source attribution
What's included
The interventions proven to earn AI citations
Statistics Addition (+41%)
Credible, cited statistics sourced from primary research, not vague claims.
Quotation Addition (+28%)
Named expert quotes with credentials, structured as quotable source material with author markup.
Authoritative Source Citations (+115%)
Outbound citations to peer-reviewed research, government data, and industry standards.
Topical Authority & Cluster Content
Interconnected cluster content that builds the topical depth LLMs associate with category authority.
Platform-Specific Playbooks
Distinct tactics for ChatGPT (freshness, authorship), Claude (verifiable claims), and Gemini (index signals).
AI Citation Tracking & Reporting
Monthly dashboard tracking citation frequency across platforms, with source attribution.
FAQ
Common questions about GEO & LLM visibility
Generative Engine Optimization (GEO) is the practice of optimising content to appear in AI-generated responses from systems like ChatGPT, Claude, and Gemini. Unlike traditional SEO which targets blue-link rankings, GEO targets citation inclusion in synthesised AI answers. The term was formalised in Aggarwal et al. (2024), Princeton GEO Study, ACM KDD '24 (DOI: 10.1145/3637528.3671900).
To get cited by ChatGPT: (1) Create content with direct, factual answers to specific questions in the first 50–100 words; (2) Include credible statistics with named sources; (3) Add named author bios with verifiable credentials; (4) Cite at least 3 authoritative external sources per article; (5) Use structured data (Article + FAQPage + Author schema); (6) Build topical authority with interconnected cluster content.
The Princeton GEO study tested specific interventions across 10 LLMs and found three with significant impact: adding credible cited statistics (+41% visibility), adding named expert quotations (+28% visibility), and citing authoritative external sources (+115% visibility for content that doesn't rank #1 traditionally). We implement all three systematically.
We track AI citation frequency across ChatGPT, Perplexity, and Gemini for target queries, Google Search Console AI Overview impressions and clicks, referral traffic from AI platforms, and branded query growth as a proxy for AI-driven brand awareness. We provide a monthly dashboard with source attribution for every metric.
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