Technical SEO & Site Health
Technical SEO & Site Health Audits
Core Web Vitals, crawlability, structured data, and site architecture, the infrastructure every ranking, citation, and conversion depends on.
LCP·CLS·INP
All 3 Core Web Vitals covered
4
AI crawlers checked: GPTBot, PerplexityBot & more
6mo
Full re-audit cycle, continuous monitoring between
Foundation
For every other SEO/GEO/AEO effort
Why technical SEO is the foundation
Great content on a broken foundation still doesn't rank
Content and authority work compound on top of technical soundness, not instead of it. If your site can't be crawled efficiently, loads too slowly, or is missing the structured data that helps engines understand it, none of your on-page or off-page work reaches its potential. This applies just as much to AI crawlers (GPTBot, PerplexityBot, ClaudeBot) as it does to Googlebot.
We audit and fix the foundation first, then build everything else on top of it, not the reverse.
Crawlable
By both search bots and AI crawlers
Fast
Passing Core Web Vitals on every template
Structured
Schema markup engines can parse cleanly
Monitored
Continuous, not a one-time audit
What's included
Every layer of technical health, audited and fixed
Core Web Vitals & Page Speed
LCP, CLS, and INP fixed at the template level, not patched page by page.
Crawlability & Indexation Audits
Robots.txt, crawl blocks, orphan pages, and accidental noindex tags found and fixed.
Structured Data & Schema Markup
Article, FAQPage, Product, and Organization schema implemented so engines parse content correctly.
Site Architecture & URL Structure
A logical hierarchy that concentrates authority on priority pages instead of spreading it thin.
XML Sitemaps & Robots.txt
Kept accurate and current so search engines and AI crawlers always find your priority content.
Log File Analysis & Crawl Budget
Server log review to see exactly how bots crawl your site and fix wasted crawl budget.
FAQ
Common questions about technical SEO
Technical SEO is the site-wide infrastructure work that determines whether search engines and AI crawlers can find, access, and correctly understand your content: crawlability, indexation, Core Web Vitals, structured data, and site architecture. It's the foundation every other SEO, GEO, and AEO effort is built on top of.
AI crawlers (GPTBot, PerplexityBot, ClaudeBot, Google-Extended) have to successfully crawl and parse your content before they can cite it, exactly like traditional search bots. A technically broken site, blocked crawlers, slow load times, missing structured data, is invisible to generative and answer engines regardless of how good the content is.
Core Web Vitals are Google's metrics for real-world page experience: LCP (largest contentful paint, how fast the main content loads), CLS (cumulative layout shift, how much the page jumps while loading), and INP (interaction to next paint, how responsive the page feels). They're a confirmed Google ranking factor and directly affect whether visitors stay long enough to convert.
We run a full technical audit at the start of any engagement, then monitor continuously via automated crawl reports and Search Console alerts. A comprehensive re-audit every 6 months catches drift, new broken links, plugin conflicts, accidental noindex tags, that accumulates on any actively maintained site.
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