B2B Commerce

Shopify Plus B2B Commerce Development

Company accounts, tiered pricing, net payment terms, and purchase order workflows, running alongside your D2C storefront on a single Shopify Plus instance.

Native

Shopify Plus B2B, no third-party apps required

$3M

B2B orders processed for one client in 90 days

One store

B2B and D2C on the same instance

NetSuite

SAP & custom ERP integration

Why Shopify Plus for wholesale

One platform for buyers and consumers, not two

Running B2B on a separate platform from your D2C store means duplicated inventory, disconnected order history, and two systems to maintain. Shopify Plus's native B2B functionality gives wholesale buyers their own dedicated portal, pricing, and payment terms, sharing the same catalogue, fulfilment, and reporting as your consumer storefront.

Where native features stop short, we build custom quote workflows, sales rep portals, and ERP connections that fit how your wholesale team actually sells.

Unified

One inventory, one fulfilment engine

Flexible

Custom pricing per company account

Connected

ERP-synced orders and inventory

Scalable

Grows with your wholesale book

What's included

A wholesale storefront built on Shopify's native B2B layer

Company Accounts & Buyer Portals

Dedicated logins with multiple buyers per company, each seeing their own catalogue and pricing.

Tiered & Custom Pricing

Volume pricing, per-company catalogues, and negotiated rates configured natively.

Net Payment Terms

Net 30/60/90 terms per company account, synced with your accounts receivable process.

Purchase Order Workflows

PO-based checkout so buyers can order against an internal purchase order number, not just a card.

ERP & PIM Integration

NetSuite, SAP, and Akeneo connectors syncing orders, inventory, and customer data bidirectionally.

Sales Rep & Quote Management

Custom RFQ flows and rep portals giving your team visibility into assigned accounts and pending quotes.

FAQ

Common questions about Shopify Plus B2B commerce

Yes. Shopify Plus's native B2B functionality allows you to run a buyer portal alongside your D2C storefront from a single Shopify Plus instance. Buyers get dedicated logins, tiered pricing, net payment terms, draft order workflows, and company account management, all synced with your main inventory and fulfilment. We've built multiple dual B2B/D2C stores on Shopify Plus.

Shopify Plus includes company accounts with multiple buyer logins, volume and custom catalogue pricing, net payment terms (Net 30/60/90), purchase order checkout, and a dedicated B2B storefront experience, all without third-party apps. Where native features don't cover a specific workflow, we build custom extensions on top.

Yes. We build integrations using Shopify's Admin API and Webhooks, paired with iPaaS middleware (Celigo, Boomi) or custom Node.js connectors. For NetSuite, we map Shopify orders to NetSuite Sales Orders, inventory to NetSuite Item records, and customer data bidirectionally. For SAP, we typically use a certified SAP Commerce Cloud connector or a custom middleware layer. All integrations include error handling, retry logic, and alerting.

We build custom quote request flows where buyers submit RFQs, sales reps respond with negotiated pricing via draft orders, and the buyer checks out through their company account once approved. Sales rep portals give your team visibility into assigned accounts, order history, and pending quotes without needing separate CRM access.

Ready to bring wholesale onto Shopify Plus?

Book a 30-minute scoping call. We'll map your current B2B workflow onto Shopify Plus before you commit to anything.

Get a scoping call →