Building India's #1 natural cat food brand an online home, from zero.
Smylo had a breakthrough product, a Shark Tank appearance, and zero online presence. In 8 weeks, Kyne gave them a Shopify store built to educate, convert, and scale.
Visit getsmylo.com →The Challenge
A standout product. No digital presence. Fierce competition.
Smylo arrived with everything a brand needs: a Shark Tank stamp of approval, genuinely innovative natural cat food recipes, and a product that pet parents love. What they didn't have was a single pixel online.
The Indian pet food market is dominated by established international brands with deep pockets and years of SEO authority. Smylo needed more than a website: they needed a digital platform that could educate a sceptical audience about what makes natural cat food different, build genuine community trust, and compete for sales from day one.
The brief was clear: explain the innovation, grow the community, and drive online sales, all in a market where the big names already own the search results.
Project Details
Trust Signals
- As Seen on Shark Tank India
- ₹75 Cr valuation on Shark Tank
- India's #1 Natural Cat Food
- 4.7–5.0 ★ Customer Reviews
What We Built
Every feature engineered to convert curious visitors into loyal customers
High-Converting Landing Pages
Custom-designed campaign and product landing pages engineered to educate first-time buyers on Smylo's natural ingredients story and convert them in a single scroll.
Build Your Own Box (BYOB)
A fully custom bundle builder letting pet parents mix-and-match recipes by protein type and life stage, reducing decision fatigue and lifting average order value.
Cat Food Finder Quiz
An interactive quiz that matches cats to their perfect Smylo recipe based on age, protein preference, and health goals, turning browsers into buyers with personalised recommendations.
Subscription & Auto-Replenishment
Native Shopify subscription flows that lock in repeat revenue for Smylo while giving pet parents the convenience of never running out, with full flexibility to pause or swap.
In-Cart Discounts & Checkout Optimisation
Tiered in-cart discount logic that nudges shoppers toward larger basket sizes, paired with RazorPay Magic Checkout and GoKwik cart integration for a frictionless Indian payment experience.
SEO & GEO Optimisation
Built for discovery from day one: structured data, semantic HTML, optimised page architecture, and generative engine optimisation so Smylo ranks for the searches that matter in the AI era.
Design Direction
Quirky enough to stop the scroll. Structured enough to close the sale.
Smylo's brand personality: playful, punny product names, bold colours, cat-obsessed energy, needed a digital home that matched. We leaned fully into the quirk without letting it get in the way of conversion.
Every page was built mobile-first with the Indian pet parent in mind: someone who's done their research, is passionate about their cat's health, but hasn't found a brand that talks to them the way Smylo does.
The result is a store that feels like a brand experience, not a product catalogue: one that earns trust through education and closes through personality.
Integrations
Built for how India shops
RazorPay Magic Checkout
One-click checkout experience optimised for Indian payment methods - UPI, cards, wallets - reducing drop-off at the most critical step.
GoKwik Cart
Smart cart and checkout intelligence that recovers abandoned carts, pre-fills returning customer data, and maximises checkout completion rates.
As Seen In
Shark Tank India: ₹75 Crore Valuation
Watch on YouTube
Shark Tank India Episode
Smylo pitched on Shark Tank India and walked away with a ₹75 Crore valuation, validating the brand, the product, and the market opportunity.
Watch the pitch →Indian Retailer
Press Coverage
“Pet Nutrition Brand Smylo Secures Shark Tank Funding at ₹75 Cr Valuation”: Indian Retailer covers Smylo's landmark fundraise and growth story.
Read the article →Client Testimonial
“Working with Kyne was a game-changer for Smylo. We came to them with a breakthrough product, a Shark Tank appearance under our belt, and absolutely zero online presence. In just 8 weeks, they built us a Shopify store that didn't just look great: it sold. The BYOB builder, the cat food quiz, the subscription flows, every feature was thought through from a conversion-first lens. The numbers say it all: ₹6 crore in 18 months, 5,500+ orders a month, and a 31% return customer rate that tells us the right pet parents are finding us and staying. Amazing team. Loved every bit of the work.”
Kartikeya Gupta
Co-Founder · Smylo
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