Creator Discovery & Vetting That Filters Out the Noise

We evaluate creators on: (1) Audience quality: real followers, engagement rate, audience demographics; (2) Content fit: visual aesthetic, tone, and brand alignment; (3) Audience-product match: percentage of followers likely to purchase; (4) Historical performance: past campaign metrics, not just follower count. We use third-party analytics tools to verify audience authenticity and reject creators with more than 15% bot or suspicious follower ratios.

Yes, and for most D2C and premium brands, we recommend a micro-influencer (10K-100K followers) strategy over macro. Micro-influencers typically deliver 3-5x higher engagement rates and more authentic audience trust than mega-influencers. We run campaigns with portfolios of 20-50 micro-influencers that collectively outperform a single celebrity partnership at a fraction of the cost.

Initial creator shortlists are typically ready within 5 to 7 business days of a campaign brief, sourced from our network of 3,500+ vetted creators plus fresh discovery for niche categories. Each shortlisted creator has already passed the audience-authenticity and content-fit screen before you see the list.

We combine third-party audience analytics platforms with manual review. Automated tools flag bot-follower ratios, engagement pod activity, and audience demographic mismatches; our team then manually reviews content history and brand safety before any creator is added to a shortlist.