Product Seeding & Gifting
Product Seeding & Gifting Programmes That Scale
Scaled gifting programmes targeting 50-500 micro-influencers simultaneously. We handle creator outreach, product logistics, tracking link setup, and compile all organic content generated for brand use.
50-500
Micro-influencers per seeding wave
4.8×
ROAS from a 120-creator seeding programme
2.3×
Outperformed Meta paid ads in one campaign
90 days
Typical seeding programme length
Why seeding at scale beats one-off gifting
One influencer unboxing is luck. 120 is a strategy.
For a D2C skincare brand entering the UK market, we ran a 90-day micro-influencer seeding programme across 120 creators (15K-80K followers) in skincare and wellness, tracking every sale via affiliate links. The programme achieved 4.8× ROAS and outperformed Meta paid ads by 2.3×, entirely from gifted product.
We handle creator outreach, product logistics, tracking link setup, and compile all the organic content generated for brand use, so a seeding wave produces both earned media and a reusable content library.
120
Creators activated in one programme
4.8×
Campaign ROAS
2.3×
Outperformed Meta paid ads
90 days
Programme length
What's included
Gifting at scale, without losing quality control
Scaled Creator Outreach
We run gifting waves of 50 to 500 micro-influencers simultaneously, with outreach, negotiation, and briefing templated so scale doesn't mean losing quality control.
Product Logistics & Fulfilment
We coordinate shipping, tracking, and delivery confirmation across every creator on the list, so nothing gets lost between warehouse and unboxing video.
Tracking Link & Discount Code Setup
Every seeded creator gets a unique affiliate link or discount code, the same system that let us track every sale in a 120-creator, 90-day skincare seeding programme.
Organic Content Compilation
All organic content generated from the seeding wave is compiled into a single library, cleared for brand repurposing across social, paid, and email.
Affiliate & Commission Tracking
Commission-based structures where appropriate, with every attributed sale tied back to the specific creator and post that drove it.
UGC Rights & Licensing
Standard usage terms secure rights to repurpose seeded content in paid social and other channels, without renegotiating creator-by-creator.
FAQ
Common questions about product seeding & gifting
We run: product seeding campaigns (gifting plus organic UGC), paid partnership campaigns (sponsored posts, reels, YouTube integrations), affiliate/commission-based programmes, ambassador programmes for long-term brand representation, and whitelisted ad campaigns (running paid ads through creator accounts). Campaign type is determined by your objectives: brand awareness, UGC content generation, or direct conversion.
It depends on category and budget, but our seeding waves typically run 50 to 500 micro-influencers. Our 120-creator, 90-day skincare seeding programme delivered 4.8x ROAS and outperformed Meta paid ads by 2.3x, a useful benchmark for mid-sized D2C brands entering a new market.
No, seeding is inherently unpaid and organic: creators aren't obligated to post. Creators who post particularly well are often invited into a paid or ambassador relationship afterward, which is why we seed at volume rather than relying on any single creator.
Every seeded creator receives a unique tracking link or discount code at the point of shipment, so any resulting sale is attributed even though no payment changed hands. We also track organic content volume, reach, and engagement generated, so the earned media value is visible alongside direct sales.
Ready to seed your next collection?
Book a strategy session. We'll scope a seeding wave sized to your budget and category, before you commit to anything.
Plan a campaign