Paid Search (Google Ads) Management

We manage Search, Shopping (standard and Performance Max), YouTube, and Display within Google Ads. Channel mix within Google Ads is determined by your catalogue structure and funnel stage: most e-commerce clients lead with Shopping, most SaaS clients lead with Search targeting high-intent keywords.

For catalogues above a few hundred SKUs, we restructure the feed around product-level performance data: segmenting campaigns by margin, category, and historical ROAS, applying custom labels for seasonal and priority items, and running automated feed rules to keep titles, availability, and pricing accurate without manual upkeep.

PMax gives Google's algorithm broad control, which works well once it has enough conversion signal, but it can also mask which specific inventory or audience segments are actually driving results. We run PMax alongside standard Shopping with careful campaign structuring and asset group segmentation so we retain visibility into what's working, rather than treating it as a black box.

It depends on your category's CPCs and your break-even ROAS, not a fixed rule of thumb. We calculate a realistic budget during the account audit based on your margin structure and current auction competitiveness, then set milestone targets. Our overall performance marketing engagement requires a minimum monthly ad spend of $25,000 across all managed channels.