Paid Social (Meta Ads) Management

We manage campaigns across all Meta placements: Facebook and Instagram feed, Stories, Reels, and Audience Network, letting Meta's delivery system allocate spend to the best-performing placements while we control creative and audience strategy at the campaign level.

We run creative velocity testing: launching 8 to 12 new ad variants per month, mixing static, carousel, and UGC-style video, and using performance data to identify winning formats within 7 days. Creative and media buying are managed together, not siloed, which is consistently the single biggest driver of performance improvement on Meta.

Advantage+ is Meta's automated campaign type that handles audience targeting, placement, and budget allocation algorithmically. It performs well once an account has sufficient conversion volume to feed the algorithm, generally 50+ conversions per week. Below that threshold we run more manually structured campaigns first to build signal, then transition to Advantage+ once the account is ready.

Apple's App Tracking Transparency framework limits the conversion data Meta receives directly from iOS devices, which degrades targeting and reporting accuracy if left unaddressed. We implement Meta's Conversions API for server-side event tracking, which restores much of the signal loss and is now essential infrastructure for any serious Meta advertiser.