Brand Monitoring & Reporting
Brand Monitoring & PR Reporting Services
Real-time brand and competitor monitoring across editorial media, social, and AI search. Monthly executive dashboards showing share of voice, DA growth, sentiment trends, and AI citation tracking.
6
Metrics tracked in every monthly dashboard
0
Reliance on AVE (advertising value equivalent)
3×
Avg. domain authority lift we track toward
Monthly
Executive dashboards, not one-off clippings
Why we reject AVE as a metric
A clippings folder isn't a reporting strategy
We measure coverage volume and publication tier, estimated reach, domain authority of publications linking to you, share of voice vs. competitors, branded search volume growth tracked via Google Search Console, and referral traffic from coverage. We provide a monthly coverage report with all metrics, not a spreadsheet of headlines.
We reject AVE as a metric entirely. Instead we track domain authority growth, new referring domains, share of voice, AI citation frequency, referral traffic, and, where trackable, revenue influenced, so every placement is accountable to a business outcome.
Real-time
Continuous monitoring, not quarterly snapshots
Comparative
Share of voice measured against named competitors
AI-aware
Citation tracking across ChatGPT and Perplexity
Accountable
No AVE, only metrics tied to business outcomes
What's included
A monthly dashboard your executive team will actually read
Real-Time Coverage Monitoring
Tracking of every brand mention across editorial media and social the moment it publishes, not a weekly digest.
Competitor Share of Voice
Benchmarking your coverage volume and quality against the brands you're actually competing with for attention.
AI Citation Tracking
Sampling how often ChatGPT, Perplexity, and Google AI Overviews cite your brand, and which sources they trust.
Domain Authority & Referring Domains
Monthly tracking (Ahrefs/Moz) of DA growth and new referring domains earned from editorial placements.
Branded Search & Referral Traffic
Google Search Console tracking of branded search volume trends and referral traffic driven by coverage.
Monthly Executive Dashboard
All metrics rolled into one report your leadership team can act on, with no AVE and no vanity numbers.
FAQ
Common questions about brand monitoring & reporting
We measure: (1) Coverage volume and publication tier; (2) Estimated reach and readership; (3) Domain authority of publications linking to you (for digital PR/SEO impact); (4) Share of voice vs. competitors; (5) Branded search volume growth (tracked via Google Search Console); (6) Referral traffic from coverage. We provide a monthly coverage report with all metrics.
We reject AVE (advertising value equivalent) as a metric. Instead we track: domain authority growth (Ahrefs/Moz), new referring domains acquired, branded search volume trend (Google Search Console), share of voice vs. competitors, AI citation frequency (tracked via Perplexity/ChatGPT sampling), referral traffic from earned placements, and where trackable, revenue influenced. Monthly dashboards make every pound accountable.
Yes. Every monitoring dashboard includes competitor share of voice tracking, so you can see not just how much coverage you're earning but how you compare to the brands you're actually competing with for the same journalists, publications, and AI search citations.
AI citation tracking samples how often ChatGPT, Perplexity, and Google AI Overviews reference your brand when answering category-relevant questions, and which sources those systems cite when they do. As more buyers research through AI search rather than traditional Google results, being the cited source becomes as important as ranking on page one, and it's a leading indicator you won't see in traditional coverage reports.
Ready to see what's actually being said about your brand?
Book a 30-minute strategy session. We'll audit your current media presence and show you where the highest-impact opportunities lie.
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