Crisis Communications & Reputation Management

Yes. Our Authority and Enterprise retainers include crisis communications on standby, with rapid response protocols, message development, and media management if your brand faces reputational risk. Standalone crisis retainers are also available for brands that want dedicated coverage without a full PR programme.

For retainer clients, our crisis team is available for 24/7 response, with an initial holding statement and monitoring plan typically in place within hours of a crisis breaking. Speed matters: the first 24 to 48 hours of response shape how a story develops, and a delayed or inconsistent statement is often more damaging than the original incident.

A crisis engagement starts with rapid message development: a clear, consistent holding statement and talking points for every spokesperson. We then run active media monitoring to track how the story is spreading, coordinate direct outreach to journalists covering it, and manage stakeholder communications to customers, investors, and employees so nobody hears conflicting information.

Handled well, yes. A supplement brand we worked with faced viral negative coverage; we managed rapid crisis response, drove a counter-narrative with clinical data placement, and secured 12 positive editorial pieces within 6 weeks, flipping net sentiment from negative to positive. The goal isn't just damage control, it's rebuilding credibility with evidence, not spin.