Custom Headless WordPress
Headless WordPress Development for B2B Companies
Keep WordPress as your content engine and ship a custom React or Next.js frontend: full editorial control for your team, sub-second performance for your visitors.
Sub-1s
Typical LCP on headless builds
WPGraphQL
Or REST API, your choice
React
Or Next.js frontend
100%
Editorial control retained
When headless is worth it
Editorial control and frontend freedom, without a trade-off
A well-built standard WordPress theme is the right call for most B2B marketing sites: faster to ship, cheaper to maintain, and fully capable with the right architecture. Headless earns its complexity when you need frontend performance or interactivity a server-rendered theme can't deliver, or when your site needs to share components and design tokens with an existing React app or product frontend.
We'll give you a straight answer on which approach fits before you commit to either. When headless is the right call, we build it properly: WPGraphQL for typed data fetching, a Next.js frontend deployed to the edge, and preview workflows so your editorial team can see drafts before they publish.
Fast
Edge-delivered, CDN-cached frontend
Flexible
Any frontend framework, any design system
Familiar
Editors keep using Gutenberg
Decoupled
Frontend and content teams work independently
What's included
A complete headless WordPress build
WPGraphQL / REST API Layer
A typed, efficient data layer connecting WordPress content to your frontend, configured for your exact content model.
React or Next.js Frontend
A custom-built frontend matched to your design system, deployed for edge delivery and fast global performance.
Preview & Draft Workflows
See unpublished content rendered on the live frontend before it goes out, so editors aren't publishing blind.
CDN & Edge Delivery
Global edge caching so pages load fast for every visitor, regardless of where WordPress is hosted.
Incremental Static Regeneration
Pages rebuild automatically as content changes, so you get static-site speed without a manual redeploy for every edit.
CMS Training for Your Team
Hands-on training and documentation so your marketing team is fully independent in the WordPress editor from day one.
FAQ
Common questions about headless WordPress
Headless WordPress uses WordPress purely as a content management system, your team writes and manages content in the familiar WordPress editor, while a separate frontend (typically React or Next.js) queries that content via WPGraphQL or the REST API and renders it. The result is full editorial control paired with frontend performance and flexibility a standard WordPress theme can't match.
Headless makes sense when you need frontend performance or interactivity beyond what server-rendered WordPress themes deliver, when your site needs to share a design system with a web app, or when you want your frontend and content teams to work independently. For most B2B marketing sites, a well-built standard WordPress theme is faster to ship and cheaper to maintain: we'll tell you honestly which one fits before you commit.
Yes, that's the entire point. Your team keeps using the standard WordPress editor (Gutenberg) they already know, with custom fields and blocks configured for your content model. Content changes publish through the same WPGraphQL/REST layer to the frontend automatically, no developer required for routine content updates.
We typically build headless WordPress frontends in Next.js or React, using WPGraphQL for typed, efficient data fetching. We deploy to edge/CDN infrastructure with incremental static regeneration where appropriate, so pages are served fast globally while still reflecting recent content changes.
Not sure if you need headless WordPress?
Book a scoping call. We'll tell you honestly which architecture fits your goals.
Start a project →