Product & Launch PR Campaign Services

Yes. Product launch PR is one of our most requested services. A launch PR campaign typically includes: press kit creation, embargo outreach to tier-1 publications, product seeding for review coverage, social amplification, and influencer coordination. We plan launch PR 6 to 8 weeks in advance to allow for embargo placement and review cycles.

An embargo gives journalists early access to your launch details in exchange for agreeing not to publish before an agreed date and time. It lets multiple Tier-1 publications go live simultaneously, creating a coordinated wave of coverage instead of a single story that fades in a day. Embargo outreach starts weeks before launch day so journalists have time to research and write properly, rather than rushing a thin post-launch write-up.

We recommend starting 6 to 8 weeks before launch day. That gives time to build the press kit and message architecture, secure embargo commitments from priority publications, seed product samples for review coverage, and line up social and influencer amplification so the campaign has coordinated momentum on day one rather than a single announcement post.

Launch day coverage fades fast without a follow-through plan. We run post-launch momentum management: pitching secondary angles (customer results, founder interviews, category trend pieces) in the weeks after launch, amplifying coverage across owned channels, and feeding the placements into your digital PR programme so the links and mentions keep compounding for SEO.